In 2015, a U.S. operating unit of a large global pharmaceutical company wanted to enact a behavioral and cultural change in response to environmental and market changes.

Typically, their process included the Human Resources team selecting “change agents” — individuals with a perceived ability to promote change amongst peers. These change agents would be tasked with promoting the cultural and behavioral change.

interstitio learned about the underlying problem, performed some initial experimentation, and enabled the company to instead leverage social contagion to accomplish the much needed organizational change, a process by which behaviors and attitudes get transmitted from person to person much like a virus.

Our approach was 3x more effective and saved the organization an estimated $5MM in lost opportunity cost.

Back